Aviation, like any other business, requires that you stay close to your customers, to understand their wants and needs - while at the same time always keeping your eye on the competition.
So I’ve been watching recently as Airbus has become more aggressive, a little bolder, both in their positioning vs. Boeing and in what they’re saying about themselves
One of their recent marketing thrusts has been around “sharklets” for the A320 family, and along with that what I find interesting is that Airbus is positioning the A321 as a potential replacement for the 757.
Why is that interesting? Because the best possible 757 replacement already exists......
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